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WINNEBAGO INDUSTRIES INC (WGO) stock intrinsic value fair value estimate & owner earnings analysis

Margin of safety$16.00 ComplexityAverage Updated
$1.19 $70.39
bear $1.19 base $45.13 bull $70.39 margin of safety $16.00 market price* $24.00
THE BUSINESS. Winnebago Industries builds recreational vehicles and boats and sells them through more than 760 independent dealer locations in the United States and Canada. Dealers finance their inventory with floorplan lenders. There are three segments: towable RVs (Grand Design and Winnebago travel trailers and fifth wheels), motorhomes (Winnebago, Newmar and Grand Design) and marine (Barletta pontoons and Chris-Craft boats). In the nine months to May 30, 2026, motorhomes brought in $934 million of revenue, towables $831 million and marine $264 million. The company grew mainly by buying premium brands: Grand Design (2016), Chris-Craft (2018), Newmar (2019), Barletta (2021) and Lithionics (2023). Demand swings hard with consumer confidence, credit and interest rates. Revenue went from $2.0 billion in fiscal 2019 to $4.96 billion in fiscal 2022 and back to $2.80 billion in fiscal 2025. Fiscal 2026 ended August 29, 2026 and has not been reported; the annual report is expected about October 21. Everything below for fiscal 2026 is our estimate. WHAT HAS CHANGED. We have re-sized two things on newly evidenced history. First, Winnebago's own record in the last crisis was far worse than the industry's. Its revenue fell from $604 million in fiscal 2008 to $211 million in fiscal 2009 (down 65%, and about 76% from the $870 million of fiscal 2007), and motorhome units fell from 6,407 to 2,196. Thor's towable revenue fell 50% from fiscal 2007 to 2009 and its motorized revenue 71%. Brunswick's boat sales fell 77% from 2007 to 2009 and Marine Products' fell 87%. We previously sized the downturn from industry shipments alone (about -53%); the company-level record is much deeper. Second, fiscal 2021 to 2023 were pandemic-surge years (revenue of $3.5 to $5.0 billion and cash flow of $226 to $453 million) and no longer describe a normal year. Our earlier figures were built on a different basis and are not comparable. The June 2026 quarter, as before, showed the weakness: revenue fell 9.9% to $698.7 million, towable revenue fell 26.1%, dealer towable inventory was 5.5% higher than a year earlier, and the company said fourth-quarter sales would fall by double digits. RV Industry Association wholesale shipments were down 14.2% for January to August 2026. CASH FLOW MEASURE. We measure the cash the business produces as operating cash flow, minus swings in working capital, minus stock compensation, minus the capital spending needed to keep plants running, and then add back interest paid, because debt is subtracted separately. This 'cash flow before interest' was $122 million (2019), $105 million (2020), $329 million (2021), $453 million (2022), $226 million (2023), $141.5 million (2024) and $89.9 million (2025). Per diluted share, before adding interest back, the figures were: 2016 $0.92, 2017 $2.79, 2018 $3.53, 2019 $3.39, 2020 $2.62, 2021 $8.93, 2022 $13.01, 2023 $5.69, 2024 $3.81, 2025 $2.13. Accounting choices that mattered: amortization of acquired intangibles (about $22 million a year) and the fiscal 2024 write-off of $30.3 million of Chris-Craft goodwill are non-cash and are added back; Barletta earn-out cash of $13.3 million (2023) and $14.7 million (2024) is treated as part of the purchase price. Fiscal 2023 per-share figures use 35.4 million diluted shares, inflated by convertible notes since retired; valuations divide by today's 28.4 million. FISCAL 2026 ESTIMATE. The first nine months produced $71.4 million of cash flow before interest against $48.5 million a year earlier. We estimate fourth-quarter revenue of about $640 million (about 18% below last year's $777 million) and fourth-quarter cash flow of about $29 million, for a full year of about $100 million, up about 11%. NORMAL LEVEL. We take $105 million a year as the normal level. It is the median of FY2019, 2020, 2024, 2025 and estimated 2026, leaving out the pandemic surge and its backlog aftermath (2021 to 2023). It implies revenue of roughly $2.7 to $2.9 billion and a margin of about 3.7%. The business has shown this in ordinary years: $122 million on $2.0 billion (2019), $105 million on $2.4 billion (2020), $141.5 million on $3.0 billion (2024), $89.9 million on $2.8 billion (2025) and about $100 million on about $2.7 billion (2026E). Newmar, Barletta and Lithionics have enlarged the company, but the post-Newmar years alone give a median of about $103 million. We did not use fiscal 2024's $141.5 million as the level because it was not repeated: in 2025 industry shipments rose 2.5% to 342,220 units, yet Winnebago's revenue fell 6% and its cash flow fell 36%. GROWTH PATH. In the last completed year (fiscal 2025) cash flow before interest fell 36%. The base case has fiscal 2027 at $60 million, down 40% from the fiscal 2026 estimate, so it starts at a lower rate than the trailing year and needs no reversal to be justified. It assumes revenue of about $2.5 billion (down about 7%; the June quarter and the fourth-quarter guidance already run near $2.56 billion a year) and cash flow falling about 20 cents for each lost revenue dollar. Winnebago's decline per lost revenue dollar was about 16 cents from fiscal 2022 to 2024, about 30 cents from 2024 to 2025 and about 25 cents from fiscal 2007 to 2008 (pretax profit of $61.4 million to a $5.4 million loss). BASE CASE ($45.13 per share). Cash flow before interest is $60 million (2027), $80 million (2028), $95 million (2029) and $105 million from 2030, then flat. Getting back to $105 million is a return to a level already earned in ordinary years, not growth. We credit no industry growth, share gains, new acquisitions, new products or margin expansion; none is secured or part of a repeated, self-funded routine. Beyond ten years earnings hold flat, resting on long-lived brands (Winnebago since 1958, Newmar since 1968, Chris-Craft since 1874) and the dealer network. The business is worth about $1.68 billion. The company owes $450 million: $350 million of 3.25% convertible notes due January 15, 2030 (convertible at $87.93, far above any case value, so treated as debt) and $100 million of 6.25% secured notes due July 15, 2028. The convertibles' low coupon is worth about $28 million, and about $27 million of the $57 million cash is surplus, so net debt is about $395 million. That leaves about $1.28 billion, or $45.13 per share. BULL CASE ($70.39 per share). The company's own levers work: the motorhome turnaround holds (motorhome operating income of $25.3 million in the nine months against a $7.0 million loss a year earlier), plant consolidation and sourcing savings continue, and volumes return to the revenue of fiscal 2024. Cash flow before interest is $80 million (2027), $115 million (2028), $140 million (2029) and $150 million a year after, which is fiscal 2024's $141.5 million plus the motorhome improvement and still far below the pandemic years. The business is worth about $2.39 billion; less $395 million owed, about $2.0 billion remains, or $70.39 per share. BEAR CASE ($1.19 per share). We rebuilt the downturn by segment from the 2007 to 2009 record, starting with fiscal 2026 estimated revenue of about $2.70 billion (motorhomes $1,225 million, towables $1,090 million, marine $345 million, other $40 million). Motorhomes follow Winnebago's own record: -31% in the first year and -76% over two years, to $298 million. Towables follow Thor: -7% then -50% over two years, to $549 million. Marine follows Brunswick and Marine Products (-77% and -87%; we use -75%), to $86 million. Total revenue falls to $2.15 billion in 2027 and $0.95 billion in 2028, down 65% from 2026. Cash flow before interest falls 20 cents per lost revenue dollar, which matches fiscal 2009 (a $78.8 million net loss on $659 million less revenue than 2007; the loss includes a tax charge, and we could not locate fiscal 2009 operating cash flow in the filings available for this analysis). It is -$10 million (2027), -$274 million (2028) and -$26 million (2029), including $45 million of losses on dealer inventory the company must buy back (about 2.5% of the $1.78 billion exposure; the company reports no material repurchase activity in fiscal 2023 to 2025 and only a $1.6 million reserve, so this size is our assumption). It then recovers to $27 million (2030), $47 million (2031), $60 million (2032) and $73.5 million from 2033 on revenue of $2.1 billion at today's 3.5% margin, fading 3% a year after 2036, because towable deliveries already fall faster than the industry and Chris-Craft goodwill was written off. Motorhomes recover to 70% of today's revenue, towables to 90% and marine to 65%, following the 2010 to 2012 recoveries; none returns to today's level. Shrinking the business also releases about $113 million of working capital permanently (receivables $186 million, inventory $435 million, less payables $114 million), worth about $124 million. The debt does not fit this case. The $350 million credit line is undrawn but matures July 15, 2027 and its borrowing base shrinks with receivables and inventory; the $100 million secured notes fall due July 2028 at the trough; and the $350 million convertibles fall due January 2030. Cash flow before interest stays below the interest bill from 2027 through 2032. Rolling the debt and borrowing on the credit line to rebuild inventory takes total debt to about $630 million by 2029 and over $800 million by 2033, with interest above cash flow. Lenders would not allow that; the structure holds only if about $330 million of the debt is replaced with new equity or converted into shares at depressed prices, which would leave today's shareholders with perhaps 10% to 40% of the company. Before that dilution, the business is worth about $569 million ($445 million of cash flow plus the working-capital release). It owes about $395 million net, plus about $140 million of extra cost from refinancing the secured notes (2028) and convertibles (2030) at about 12% for five to seven years and from higher credit-line rates. That leaves about $34 million, or $1.19 per share: barely positive, and effectively an equity that is mostly wiped out or heavily diluted. If the dealer losses or the margin are worse than assumed, the company would owe more than it is worth. TESTING THE CASE. The weak point is the return to $105 million. If cash flow simply stays near the estimated fiscal 2026 level of $100 million, the shares are worth about $45; if it recovers to fiscal 2024's $141.5 million by 2030, about $63. Debt markets do not show distress: the fair value of the company's debt was $423.6 million against $450 million face at May 30, 2026. The fourth quarter itself could not be reconciled; the fiscal 2026 figures are estimates until the annual report is filed. MARGIN-OF-SAFETY PRICE ($16). We are only moderately sure of the normal level: cash flow before interest ranged from $90 million to $453 million in five years, and the industry is still falling. The worst plausible outcome is the 2008-2009 pattern, in which Winnebago's revenue fell 76%, just as the credit line (2027), secured notes (2028) and convertibles (2030) come due while dealers fail and the $1.78 billion buy-back obligation becomes real. This company is much more heavily indebted than the one that survived 2009 with no debt, and the structure would not survive without heavy dilution. If we are wrong about the normal level, the shares are worth about $45 if it holds near $100 million. If we are wrong about the recovery timing, they could sit near the low end of that range for years. The price assumes a three-to-four-year holding period, the length of a typical recovery; the dividend of $1.40 a year costs about $40 million, and we expect it would be cut in a deep downturn. We assume the holding period ends in about three and a half years, when the base case has returned to its normal $105 million, at about 12 times cash flow before interest, a yield of about 8.3% on a normal year. That is a reasonable multiple for a mid-cycle cyclical whose cash flow fell from $453 million to $90 million in four years, and it is well below the multiple implied by the base value. On that basis the shares would be worth about $30 plus about $5 of dividends if the base case plays out, about $25 plus $5 if cash flow only holds at $100 million (at 11 times), about $50 if the bull case plays out, and about $1 if the bear case plays out. From $16, the case where cash flow only holds near $100 million implies about 19% a year, the base case implies about 25% a year, and the bear case implies a loss of nearly everything, whose weight keeps the margin-of-safety price from being higher. Outcomes in this industry are unusually wide.
Fiscal yearOwner's earningsMethodology
2025 $2.13 ▼
Recomputed 2026-10-05: prior row used CFO - total capex - SBC with no working-capital removal (superseded basis); series now on one basis. OE = CFO - dWC - SBC - maintenance capex. CFO=$128.9M; working-capital cash effect per cash-flow reconciliation=$13.3M inflow (receivables -8.2, inventories +40.5, prepaid +9.2, payables -11.6, income taxes +1.3, accrued -17.9), removed; SBC=$15.8M; capex=$39.4M, growth capex=$0 (revenue declined, $2798.2M vs $2973.5M) so maintenance capex=$39.4M; OE=$60.4M; diluted shares=28.3M; OE/sh=$2.13. Reconciliation: net income $25.7M + depreciation 38.5 + amortization 22.1 + debt cost amortization 3.0 + LIFO 1.8 + deferred tax 2.9 + deferred comp 0.7 + loss on note repurchase 2.0 + asset impairment 1.2 + restructuring 2.9 + other (1.0) - maintenance capex 39.4 = $60.4M, gap 0%. Source: FY2025 10-K, accession 0000107687-25-000034.
2024 $3.81 ▼
Recomputed 2026-10-05: prior row used CFO - total capex - SBC with no working-capital removal (superseded basis); series now on one basis. OE = CFO - dWC - SBC - maintenance capex, with Barletta earnout cash paid above acquisition-date fair value ($14.7M, run through operating cash flow) treated as acquisition consideration and added back. CFO=$143.9M; working-capital cash effect per cash-flow reconciliation=$(13.5)M outflow (receivables -5.2, inventories +27.2, prepaid +1.7, payables -3.9, income taxes +5.0, accrued -38.3), removed; SBC=$14.6M; capex=$45.0M, growth capex=$0 (revenue declined, $2973.5M vs $3490.7M) so maintenance capex=$45.0M; earnout add-back=$14.7M; OE=$112.5M; diluted shares=29.5M; OE/sh=$3.81. Reconciliation: net income $13.0M + depreciation 35.6 + amortization 23.0 + debt cost amortization 3.2 + LIFO 4.2 + deferred tax 8.1 + deferred comp 0.9 + Chris-Craft goodwill impairment 30.3 + loss on note repurchase 32.7 + contingent consideration fair value adjustment 1.1 + other 5.4 - maintenance capex 45.0 = $112.5M, gap 0%. Source: FY2025 10-K, accession 0000107687-25-000034 (FY2024 comparative column).
2023 $5.69 ▼
Recomputed 2026-10-05: prior row used CFO - total capex - SBC with no working-capital removal (superseded basis); series now on one basis. OE = CFO - dWC - SBC - maintenance capex, with Barletta earnout cash paid above acquisition-date fair value ($13.3M, run through operating cash flow) treated as acquisition consideration and added back. CFO=$294.5M; working-capital cash effect per cash-flow reconciliation=$12.1M inflow (receivables +76.7, inventories +63.8, prepaid +9.7, payables -67.5, income taxes -8.9, accrued -61.7), removed; SBC=$10.9M; capex=$83.2M, growth capex=$0 (revenue declined, $3490.7M vs $4957.7M) so maintenance capex=$83.2M; earnout add-back=$13.3M; OE=$201.6M; diluted shares=35.4M (as reported; includes if-converted shares of the since-retired 2025 convertible notes); OE/sh=$5.69. Reconciliation: net income $215.9M + depreciation 29.2 + amortization 17.7 + debt cost amortization 3.1 + LIFO 0.5 + deferred tax 16.3 + deferred comp 0.7 + contingent consideration fair value adjustment 0.6 + other 0.8 - maintenance capex 83.2 = $201.6M, gap 0%. Source: FY2025 10-K, accession 0000107687-25-000034 (FY2023 comparative column).
2022 $13.01 ▼
Recomputed 2026-10-05: prior row used CFO - total capex - SBC with no working-capital removal (superseded basis); series now on one basis. OE = CFO - dWC - SBC - maintenance capex. CFO=$400.6M; working-capital cash effect per cash-flow reconciliation=$(111.8)M outflow (receivables +1.9, inventories -171.3, prepaid +1.2, payables +27.2, income taxes -7.4, accrued +36.6), removed; SBC=$17.1M; capex=$88.0M, capex/revenue mean FY2016-FY2025=0.0166, growth capex=0.0166 x ($4957.7M-$3629.8M)=$22.0M so maintenance capex=$66.0M; OE=$429.3M; diluted shares=33.0M; OE/sh=$13.01. Reconciliation: net income $390.6M + depreciation 24.2 + amortization 29.4 + non-cash interest 15.1 + debt cost amortization 2.5 + LIFO 8.4 + deferred tax (6.7) + deferred comp 0.5 + contingent consideration fair value adjustment 29.4 + other 1.9 - maintenance capex 66.0 = $429.3M, gap 0%. Source: FY2023 10-K, accession 0000107687-23-000028 (FY2022 comparative column).
2021 $8.93 ▼
Recomputed 2026-10-05: prior row used CFO - total capex - SBC with no working-capital removal (superseded basis); series now on one basis. OE = CFO - dWC - SBC - maintenance capex. CFO=$237.3M; working-capital cash effect per cash-flow reconciliation=$(106.2)M outflow (receivables -33.0, inventories -161.7, prepaid -6.6, payables +51.5, income taxes -3.7, accrued +47.3), removed; SBC=$15.3M; capex=$44.9M, capex/revenue mean FY2016-FY2025=0.0166, growth capex=0.0166 x ($3629.8M-$2355.5M)=$21.1M so maintenance capex=$23.8M; OE=$304.4M; diluted shares=34.1M; OE/sh=$8.93. Reconciliation: net income $281.9M + depreciation 18.2 + amortization 14.4 + non-cash interest 13.9 + debt cost amortization 2.5 + LIFO 3.1 + deferred tax (2.2) + deferred comp 1.1 + other (4.7) - maintenance capex 23.8 = $304.4M, gap 0%. Source: FY2023 10-K, accession 0000107687-23-000028 (FY2021 comparative column).
2020 $2.62 ▼
OE = CFO - dWC - SBC - maintenance capex. CFO=$270.4M; working-capital cash effect per cash-flow reconciliation=$150.0M inflow (removed); SBC=$6.5M; capex=$32.4M, capex/revenue mean FY2016-FY2025=0.0166, growth capex=0.0166 x ($2355.5M-$1985.7M)=$6.1M so maintenance capex=$26.2M; OE=$87.7M; diluted shares=33.5M; OE/sh=$2.62. Reconciliation: net income $61.4M + D&A and other non-cash items (ex-SBC) - maintenance capex = $87.7M, gap 0%. Source: FY2022 10-K, accession 0000107687-22-000024.
2019 $3.39 ▼
OE = CFO - dWC - SBC - maintenance capex. CFO=$133.8M; working-capital cash effect per cash-flow reconciliation=$(21.6)M outflow (removed); SBC=$7.1M; capex=$40.9M, capex/revenue mean FY2016-FY2025=0.0166, growth capex=$0 (revenue declined, $1985.7M vs $2016.8M) so maintenance capex=$40.9M; OE=$107.4M; diluted shares=31.7M; OE/sh=$3.39. Reconciliation: net income $111.8M + D&A and other non-cash items (ex-SBC) - maintenance capex = $107.4M, gap 0%. Source: FY2019 10-K, accession 0000107687-19-000024.
2018 $3.53 ▼
OE = CFO - dWC - SBC - maintenance capex. CFO=$83.3M; working-capital cash effect per cash-flow reconciliation=$(57.2)M outflow (removed); SBC=$7.4M; capex=$28.7M, capex/revenue mean FY2016-FY2025=0.0166, growth capex=0.0166 x ($2016.8M-$1547.1M)=$7.8M so maintenance capex=$20.9M; OE=$112.2M; diluted shares=31.8M; OE/sh=$3.53. Reconciliation: net income $102.4M + D&A and other non-cash items (ex-SBC) - maintenance capex = $112.2M, gap 0%. Source: FY2019 10-K, accession 0000107687-19-000024.
2017 $2.79 ▼
OE = CFO - dWC - SBC - maintenance capex. CFO=$97.1M; working-capital cash effect per cash-flow reconciliation=$3.8M inflow (removed); SBC=$3.0M; capex=$14.0M, capex/revenue mean FY2016-FY2025=0.0166, growth capex=0.0166 x ($1547.1M-$975.2M)=$9.5M so maintenance capex=$4.5M; OE=$85.8M; diluted shares=30.8M; OE/sh=$2.79. Reconciliation: net income $71.3M + D&A and other non-cash items (ex-SBC) - maintenance capex = $85.8M, gap 0%. Source: FY2019 10-K, accession 0000107687-19-000024.
2016 $0.92 ▼
OE = CFO - dWC - SBC - maintenance capex. CFO=$52.7M; working-capital cash effect per cash-flow reconciliation=$0.1M inflow (removed); SBC=$3.3M; capex=$24.6M, capex/revenue mean FY2016-FY2025=0.0166, growth capex=$0 (revenue declined, $975.2M vs $976.5M) so maintenance capex=$24.6M; OE=$24.8M; diluted shares=27.0M; OE/sh=$0.92. Reconciliation: net income $45.5M + D&A and other non-cash items (ex-SBC) - maintenance capex = $24.8M, gap 0%. Source: FY2017 10-K, accession 0000107687-17-000094.

Owner's earnings per share by fiscal year, most recent first. Tap a row to see how that figure was calculated, including the source filing.

Sales geography
United States (Northeast, Midwest, West, South) and Canada, through independent RV and marine dealers; sales outside the United States and Canada are minor
Historical growth strategy
Growth has come mainly from buying premium, founder-led brands and expanding them through Winnebago's dealer network: Grand Design towables (2016), Chris-Craft boats (2018), Newmar motorhomes (2019), Barletta pontoons (2021) and Lithionics batteries (2023). This is supplemented by organic product launches across towables, motorhomes and marine, and by share buybacks and debt reduction in stronger years.
Chart analysis
A chartist would describe WGO as being in a long-term downtrend. Since the 2021 highs it has made a series of lower highs and lower lows, setting new 52-week lows in 2024 and 2025 and again repeatedly in September and early October 2026. The shares trade below falling 50-day and 200-day moving averages, and rallies, such as the bounce around the June 2026 quarterly report, have faded rather than breaking the trend. There is no basing pattern or higher low yet. A technician would want to see a base form and the price reclaim the 200-day average before calling a reversal, and until then would treat the recent lows as the level to watch and expect momentum to stay negative.
Competitors

Companies we consider competitors of WGO. Tap a ticker to open our analysis of that company in a new tab.

Circle of competence

We don't have circle of competence information for this company yet.