-$10.08
-$0.81
bear -$10.08
base -$5.34
bull -$0.81
margin of safety $0.00
market price* $54.00
Atlanta Braves Holdings owns the Atlanta Braves baseball club and The Battery Atlanta, the mixed-use district of offices, shops, restaurants and a venue around Truist Park in Cobb County, Georgia. In 2025 it earned about $732 million of revenue: $635 million from baseball (tickets, sponsorships and premium seats about $358 million; broadcasting $189 million; merchandise and other about $89 million) and $97 million of rents and related income from The Battery. The Braves operate Truist Park under a 30-year operating agreement that runs to December 2046, with an option to extend to 2051 and a right to negotiate to buy the stadium at half of fair market value starting in November 2044. How we measured what the business earns. We measure cash the business generates for its owners after paying for the upkeep of its assets and after treating stock compensation as a real cost. For this company that produced very lumpy results: about $0.16 per share in 2022, a loss of $0.74 in 2023, a loss of $1.06 in 2024 and $0.57 in 2025. Two judgements shape how we used those figures. First, the 2023 and 2024 losses are driven by heavy spending to build an office building next to the stadium (financed with a $112.5 million construction loan, $110 million drawn by the end of 2025); construction of that building is not a recurring cost, so we set those two years aside and based the level of earnings on 2022 (before the construction) and 2025 (with about $17.5 million of 2025 construction spending removed as growth spending). Second, the company's cash flow statement lumps in payments of upfront bonuses to amateur players, which recur every year (amortization was $11.0 million to $13.4 million a year), so we treated them as a real running cost rather than a timing item. Because these figures are measured after interest, we added interest paid back (about $40 million in 2025) to see what the business produces before its lenders, and then deducted its debts separately. We could not reconcile why the cash-flow working-capital line swings so widely from year to year; it is dominated by those player payments, a one-time contract asset and timing of deferred ticket revenue. What changed in 2025 and 2026 and matters most. The Braves' local television partner, Main Street Sports Group (which emerged from the Diamond Sports bankruptcy in January 2025), missed contractual payments in late 2025 and early 2026. The Braves terminated the contract in January 2026, wrote off a $30.1 million contract asset, and launched their own platform, BravesVision, for the 2026 season. The company itself warns the new platform may bring in less than the old contract. Broadcasting revenue rose $22.5 million in 2025, mostly from extra streaming rights granted to that same partner, and the strong 2025 result contained that gain. We therefore removed that amount from 2025 when setting the earnings level. The first half of 2026 was weaker: a net loss of $52.7 million versus $11.9 million a year earlier, and operating cash flow of about negative $1.6 million versus $87.6 million, though revenue was up 5% because of The Battery. It is too early to say how much of that is one-off, so we did not lower the level again on those quarters, but they tell us the broadcast reset has not yet proved harmless. The players' labor agreement also expires after the 2026 season; the 2021 lockout delayed the start of the 2022 season. What the business is worth, before its debts. Normalized cash flow before interest is about $0.66 per share (roughly $43 million). Discounting at 6%: - Base case: that level stays flat for 25 years, the length of the stadium agreement including the extension option, with nothing after 2051 because no named agreement continues beyond it. We credit no growth: ticket and sponsorship price escalators and the rents from new leases at The Battery are contractual but are largely offset by baseball costs and the loss of the extra broadcast income, and the company has not shown a repeatable pattern of growing owner cash flow. Business value about $8.41 per share. - Bull case: BravesVision fully replaces the lost broadcasting income, restoring about $0.35 per share (level about $1.01), for the same 25 years. Business value about $12.93 per share. - Bear case: the 2025 payroll cut of $20.3 million reverses and attendance stays weak (level about $0.35), and the stadium agreement ends in 2046 with no extension (20 years). Business value about $3.99 per share. What it owes. Borrowings were $793 million at June 30, 2026, plus about $105 million of stadium and other finance-lease obligations and $12 million owed to outside owners of a subsidiary, less about $17 million because the 3.77% fixed-rate notes ($151 million, due 2041) cost less than 6%. That is about $893 million, or roughly $13.74 per share. Cash of $116 million is about equal to ticket deposits and deferred revenue the club holds for customers, so we did not count it as spare. About $333 million of debt falls due within a year of the June 2026 balance sheet, including a $95 million loan (extendable to 2027) and the $112.5 million office-building loan due December 2026, and the business's own cash flow before interest (about $43 million) is only about equal to its annual interest bill of roughly $40 million, so refinancing depends on lenders relying on the value of the real estate. In the bear case we also charge about $0.32 per share for higher borrowing costs when those loans are refinanced. Bottom line.
Base: $8.41 of business value minus $13.74 of debt is about negative $5.34 per share.
Bull: $12.93 minus $13.74 is about negative $0.81.
Bear: $3.99 minus $13.74 minus the refinancing cost is about negative $10.08. In every case, the company appears to owe more than the cash flows we can name and evidence are worth, by about $5 per share (roughly $350 million) in the base case. The market may value the franchise as an appreciating trophy asset; we do not credit that because it is not a cash flow that we can trace to filings. For our valuation to be wrong, business cash flow before interest would have to sustainably run well above $43 million a year, for example if BravesVision more than replaces the old broadcast deal and capital spending settles near $30 million a year, or if the franchise and real estate could be monetized above their carrying values, which our approach does not count. On these numbers no price offers a margin of safety, so the margin-of-safety price is $0.